MARKETING, BRAND, DIGITAL DESIGNER

Hi, I’m Paulina — a Digital Designer focused on marketing, branding, and digital products.

I design clear, purposeful visuals that help brands communicate better, sell smarter, and stay consistent across channels.

I work fast, think strategically, and care about details that actually make a difference.

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TOOLS

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01

Creative Concept

02

Landing Pages

03

Social Media & Ads

04

Branding

05

UX/UI

06

AI Supported

01 CREATIVE CONCEPT

Visual Identity Refresh & Conceptual Campaign Assets

OVERVIEW

Veloce is a SaaS company offering CPQ solutions built on Salesforce.
The brand relied heavily on generic stock illustrations that didn’t communicate the product’s value or complexity. The visual identity also lacked consistency and wasn’t aligned with the expectations of their B2B audience.

CHALLENGE

The existing visuals didn’t explain what CPQ is, and used mismatched illustration styles across different pages and assets.
 The challenge was to create a system that feels trustworthy, fast, and tailored to the product — while staying easy to scale across multiple use cases.

SOLUTION

I redesigned the visual direction by developing:

  • a new concept centered around speed, trust, and clarity,
  • a refreshed color palette and UI accents,
  • custom illustrations highlighting key CPQ features,
  • updated landing page layouts and product visualizations.

The new style balances a friendly look with a more technical, product-driven feel.

BEFORE & AFTER

The redesigned landing pages shifted from generic stock art to tailored product storytelling.
 The new visuals emphasize core CPQ functions using:

  • simplified, modular UI blocks,
  • real data-driven elements,
  • product-led visuals that communicate workflow, configuration, and quoting logic.

COMMUNICATION BEFORE

COMMUNICATION BEFORE

COMMUNICATION AFTER

COMMUNICATION AFTER

BEFORE

AFTER

NEW ASSETS

02 WEBSITES & LANDING PAGES

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WEBSITE PROTOTYPE

See Prototype

LANDING PAGES

COMMUNICATION BEFORE

COMMUNICATION BEFORE

COMMUNICATION AFTER

COMMUNICATION AFTER

03 SOCIAL MEDIA & ADS

Navigation

04 BRANDING

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CHEETAH CONVERSIONS

KOGO CHARTER

COLBERG COFFEE

05 UX/UI

Navigation
See Case Study

06 AI SUPPORTED

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E-mail: [email protected]
ES: +34 604 164 857
PL: +48 502 059 216 (WhatsApp)

LET'S TALK