WEB, UX/UI DESIGNER

Hi, I’m Paulina — a Web Designer focused on creating clear, functional, and effective websites.

I design websites that communicate the offer clearly, guide users intuitively, and support real business goals. I combine strong visual structure with usability and consistency across devices.

I work fast, think strategically, and pay attention to the details that actually make a difference.

TOOLS

LEYTON LINEN PROTOTYPE

SUN NINJA WEB DESIGN

CREATIVE CONCEPT

OVERVIEW

Veloce is a SaaS company offering CPQ solutions built on Salesforce. The brand relied heavily on generic stock illustrations that didn’t communicate the product’s value or complexity. The visual identity also lacked consistency and wasn’t aligned with the expectations of their B2B audience.

CHALLENGE

The existing visuals didn’t explain what CPQ is, and used mismatched illustration styles across different pages and assets.  The challenge was to create a system that feels trustworthy, fast, and tailored to the product — while staying easy to scale across multiple use cases.